Founded in 1993, BAPE, short for ‘A Bathing Ape,’ quickly became one of the most iconic streetwear labels in the world. But while it is now known worldwide as a leader in fashion, BAPE began humbly from a single store in the Harajuku area of Tokyo. Started by Nigo (Tomoaki Nagao), BAPE was initially inspired by Japanese and American hip-hop culture and streetwear trends of the early 1990s. Soon, it had created its own distinct style: an audacious mix of bright colors, classic patterning, and distinctive branding that has come to define both the label and Harajuku fashion culture as a whole. In just a few years, BAPE had become an international phenomenon thanks to its exciting product lines, endorsed by top musicians such as Pharrell Williams. Now, BAPE continues to be one of fashion’s foremost innovators – proving that creativity is alive and well on the streets of Tokyo.
Iconic shark hoodie Design Story
The store’s iconic shark hoodie design has become one of the most popular pieces of clothing for casual style lovers everywhere. Available in a variety of colors and sizes, the shark hoodie features an eye-catching image of an actual shark rendered in vivid hues. The soft and comfortable fabric provides breathable warmth on cooler days while still looking great, while the pink bape hoodie‘s adjustable drawstring ensures a snug fit. As part of the design, the signature image is framed by bold graphics on both sides, lending it a cool retro look that pairs perfectly with jeans or athletic shorts. Whether you’re lounging at home or grabbing brunch with friends, this iconic shark hoodie will make any outfit appear effortlessly chic and stylish. A timeless addition to your wardrobe, it is certain to remain popular for years to come.
Launched in 1993, A Bathing Ape (BAPE) is a popular Japanese streetwear label that has become an international success. Originally established by fashion designer Nigo in the Shibuya district of Tokyo, Bape Hoodie rose to prominence over the years through collaborations with high-profile brands and iconoclastic designs. One factor behind its success was Nigo’s creative knack for blending vintage American culture elements – particularly hip hop – with Japan’s own style.
The brand also cultivated its popularity through savvy marketing techniques such as exclusive drops and secret items available only in-store. As a result, BAPE grew from being a cult classic to becoming a global phenomenon with outlets all over the world, including Beijing, London, Hong Kong, and Los Angeles.
Today, BAPE continues to be beloved by fashion enthusiasts everywhere, who appreciate its hybrid of pithy statement pieces and stylish designs — making it one of the most influential apparel companies of all time.
Since its launch in 1993, BAPE has become an iconic streetwear brand worn by some of the most elite celebrities. In remarkable fashion moments, BAPE has been spotted on Justin Bieber, Rihanna and Supreme founder James Jebbia. Jennie Kim from K-pop girl group BLACKPINK was spied wearing the signature shark hoodie during their 2018 Coachella set. Drake has shown his support for BAPE on several occasions, having previously posted a picture of himself in a camo jacket with the caption: “BapeLife”. As well as being known for its sportswear collaboration with Adidas and Nike, BAPE is also favoured by rapper Travis Scott and even Kanye West – photographed wearing one of the popular Flying Bat and Shark hoodies back in 2017. The brand continues to hold its status today as one of the biggest names in streetwear, having been seen on celebrities such as Jay-Z, A$AP Rocky and Kendall Jenner over recent years. It’s no wonder that these stars adore BAPE with such enthusiasm – there are plenty of statement pieces to adore! Nowadays, it’s not hard to find someone rocking a piece from the iconic label’s latest collections. Ultimately, BAPE is much more than just another designer label – it’s a wardrobe staple for those who have their finger firmly upon the pulse of street culture.
The brand’s recent collaborations
The success of any brand is often dependent on its ability to stay ahead of the curve when it comes to trends and merchandise. This is why many brands have chosen to collaborate with other brands or designers in order to stay competitive. Take [brand name] for example; in the last few years, they’ve released numerous collaborations with other brands and designers that deliver completely unique collections. This includes collaborations with a variety of independent labels, such as [label name], along with established names like [name]. Not only do these collaborations offer something new and exciting for fans, but they also introduce new ideas, materials and aesthetics into the mix, helping to create something truly special and one-of-a-kind. As a result, collaborations have become an increasingly important part of the brand’s identity – one that has helped them stand out from their competitors.
Today, BAPE is known around the world as one of the most iconic streetwear brands. What started as a small store in Harajuku has grown into a global phenomenon, with fans all over the world. Some of the biggest names in fashion and pop culture have been spotted wearing BAPE, and the brand has collaborated with some of the biggest names in the industry. As BAPE continues to grow, we can’t wait to see what they do next.
